Category: Digital Arts Experimentation

Music in media production:

Audacity:

Ethics consideration for a social campaign:

Choosing the 3 animal species I will use across my posters: endangered species that cover a variety of habitats and areas around the world, highlighting the severity and diverse nature of the problem.

Chimpanzees:

https://www.worldwildlife.org/species/chimpanzee

Jaguars:

https://www.wwf.org.uk/learn/fascinating-facts/jaguars

Giant Pandas:

https://www.worldwildlife.org/species/giant-panda

Fonts:

Colour Palettes:

Editing AI images:

Social campaign based on a myth:

Visual Direction an AI:

‘AI art, explained’, Vox:

Portrait by AI program sold at auction for $432,000 (2018):

AI images by Jason Allen won an art competition (2022):

Adobe Firefly:

Examples of Greek myths:

Deforestation:

Causes and Impacts:

Areas affected and impact on biodiversity:

Charities fighting deforestation and what we can do to help:

Statistics:

Planning and ideas: Deforestation:

Campaign posters:

Visual Research- Deforestation mood board:

Fairytale: 3 little pigs:

Book covers:

Illustrations:

Visual Inspiration- children’s book illustrations:

Jon Klassen:

Daniela Sosa:

Maiden Moose:

Annabel Hudson:

Thumbnail sketches:

Animal Testing:

Stats about animal testing (UK):

Organisations fighting against animal testing:

Brands that do not test on animals:

Brands that do test on animals:

Planning and ideas: Animal Testing:

Save Ralph: this is a short stop motion film created by ‘The Humane Society’. Its intention was to raise awareness for the problems surrounding animal testing. It follows a rabbit called Ralph as he goes to the ‘work’ and we see the effects that the experiments are having on him. It’s a really powerful way of communicating this pressing issue.

Campaign posters:

Visual Research:

Greek myth: Pandora’s Box:

Thumbnail sketches:

Introduction to digital arts:

Michael Noll- Gaussian-Quadratic (1963): This is a photographic print of a computer-generated image. Noll used an IBM 7090 computer and Stromberg-Carlson 4020 microfilm plotter to produce “an exploratory series of design-producing experiments”

John Whitney (early 1960s): Whitney is widely considered one of the pioneers of computer animation. He was the founder of ‘Motion Graphics Incorporated’ which used the mechanical analog computer that he invented to create motion picture and television title sequences and commercials.

Banksy mural (2024): Banksy created this piece in London using green paint sprayed across the side of a building to mimic the foliage of heavily pruned tree that stands a few metres in front of it. The mural also has a stencilled character, typical of his work. The power of this piece comes from its location and size.

Digital art styles: here are notes about lots of different digital art styles and some examples of artists who work in that style. The digital art styles that initially interest me for my project art digital painting, fractal art, digital collage and 2D animation.

Digital Artists: these are a selection of digital artists that work across various styles who’s art I like and can draw inspiration from.

Loish (digital painting):

Tom Whalen (vector art):

Junkboy (pixel art):

Benoit Mandelbrot (fractal art):

Erik Johansson (digital collage):

Julie Cockburn (digital collage):

Syd Mead (concept art):

Feng Zhu (concept art):

A digital campaign for social impact/change:

Social campaigns: narratives and visuals:

Reviewing digital social campaigns:

Robin Wood ‘Destroying nature is destroying life’ (2016): Illusion, the artists, helped Robin Wood, environmental activists, by creating three incredibly detailed fully CG visuals to raise public awareness of the ongoing destruction of animals’ natural habitats. The images are digital collages as they combine the forms of the animals with the destroyed landscapes. The campaign has a powerful slogan which draws awareness to the destruction caused by uncontrolled industrialisation. The campaign was organised by the Robin Wood foundation.

Robin Wood ‘Hungry for Destruction’ (2020): this is another social campaign by the Robin Wood Foundation. The purpose of the campaign was to take action against large-scale deforestation of natural forests to gain pasture for cattle ranches. The aim was to get people to consider the amount and origin of the meat they consume. The visual language of this is similar to the previous campaign, using detailed CG images to collage 2 elements together, in this case meat and the destroyed forests. The campaign slogan ‘every slogan comes with a price’ is perfect for making people reconsider their decisions.

Childhelp (2017): this poster campaign tackles the social issue of child abuse. The visual were created by Christopher Das, in partnership with the non-profit organisation ‘Childhelp’. The objective of the campaign was to raise awareness of child abuse and teach people about a safe place they can go to speak about and get help regarding this issue. The visuals cleverly use the iconic characters of Winnie the Pooh, Tigger and Piglet to help boost the campaign. Seeing the characters in this conditions is distressing and help to make the poster eye catching and memorable to try and help increase the number of people that engage with the campaign.

BUND ‘Every 60 Seconds A Species Dies Out. Each Minute Counts’ (2011): These 3 fully CG images were part of a print campaign by BUND fighting for animal awareness. The campaign presented the message in a striking, graphic way to attract attention from viewers. The message is a call the action to stop the destruction of ecosystems, and senseless killing of animals which result in species extinctions. The campaign aimed to raise donations to help with this issue.

WWF ‘#LastSelfie’ (2015): this WWF campaign brilliantly used social media to spread their message. Snapchat helped spread the message to a younger audience which otherwise may not have engaged which the campaign. ‘Selfies’ of many endangered animals were shared under the hashtag #LastSelfie. These images lasted for 10 seconds and before they disappeared, users had to either share, donate or adopt the animal or help in any other way which they could. This helped to create more of an emotional impact in the minds of the viewers.

Other social campaigns about animals: https://www.boredpanda.com/powerful-animal-ads

Visuals: these are some other social campaigns with visuals that I really like. They utilise photo manipulation and digital collaging which are techniques I’d like to use in my project.

Other public awareness campaigns: https://www.hongkiat.com/blog/creative-public-awareness-ads-part2/

Fairy tale/ myth/ fable/ cultural legend: after choosing a social issue we will have to base our concept around a popular fairy tale, myth, fable or cultural legend.

Introduction and learning outcomes:

Assessment:

Module schedule: