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Digital Arts Experimentation Level 6

Digital Arts Experimentation: Social campaign project idea- Animal testing

Animal Testing:

Stats about animal testing (UK):

Organisations fighting against animal testing:

Brands that do not test on animals:

Brands that do test on animals:

Planning and ideas: Animal Testing:

Save Ralph: this is a short stop motion film created by ‘The Humane Society’. Its intention was to raise awareness for the problems surrounding animal testing. It follows a rabbit called Ralph as he goes to the ‘work’ and we see the effects that the experiments are having on him. It’s a really powerful way of communicating this pressing issue.

Campaign posters:

Visual Research:

Greek myth: Pandora’s Box:

Thumbnail sketches:

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