An essential part of this project is social media research. This allows us to better understand the brand, event and audience to make informed and targeted creative decisions. This post has my research on all of UN DN’s social media platforms, Instagram, TikTok, YouTube and their website. I took what learnt from the action and interaction research workshop and applied it to my project. This way I was able to cover all angles of social media research. I looked at different posts within same organisation, different social media platforms, different areas and different events from similar categories.
Brand logo: simple, bold typeface. Doesn’t reflect the brands creative identity but this contrast of styles helps it stand out against their advertising. I won’t be redesigning the logo so my work will be using their existing one.
Website:
Instagram:
TikTok:
YouTube:
Machine Gun Kelly Instagram and TIK TOK:
Reflection: doing all the research into the brands visual identity across all their social media and website was very helpful. I now have a much greater understanding of the brands visual style, what advertising is successful for them and how they appeal to their audience. It has also provided me with lots of inspiration for the style and aesthetic of my project work. The next step will be to research the wider context on my project, so look at how nail polish is advertised generally and how similar events are promoted.
Samuel Green Illustration 