General brand research: I did some more in depth research into UN DN to find out as much as I could about the brand. This helped give me a better understanding of the company so I could make more informed decisions in my project work. Below are some notes I made from my research:
Audience: an important area of research for this project is to look at the audience for the brand and event. This is key as I will need to target all my advertising to this audience so I need to understand who they are and what they will like. The brand has a clear aesthetic and visual identity but cleverly positions itself in the market to attract attention and interest from a wide ranging audience. A simple way they do this is by having brand collaborators and ambassadors for different demographics and industries. Another way they they wider their potential consumer base is by clearly stating that it’s a unisex nail polish brand. Most nail polish companies target their products to women, excluding a potential male audience. There’s a growing trend of men wearing nail polish so this progressive move is clever from the brands perspective. This dude ranging audience means I have lots of creative freedom in my project. More details on their audience are below:
Quote from Machine Gun Kelly:
Event details ideas: in a previous post I discussed the basics of my event idea. I have developed the idea and the details about the event type, location, date and other information can be seen here:
Samuel Green Illustration 