The company I will be using for my project is UN DN LAQR, a nail polish brand owned by Machine Gun Kelly. I have chosen this brand as out of the 4 topic options, fashion and music where the ones that most appealed to me. UN DN is a fashion brand with strong links to music as it’s owned by a musician so I can combine the 2 topics. Below is some notes about the brand and my initial ideas for the event I will promote:
One of the reasons I like this brand so much is their creative and colourful advertising. Their visual identity stands out from that of other nail polish brands which is what initially attracted me to the brand. They’re very colourful and vary their style from collection to collection so offer lots of room for creative freedom. I will be exploring this more in my social media research. Below are some screenshots from their Instagram and website to get a sense of their brand identity.
UN DN Instagram:
UN DN website:
Project ideas: I started to brainstorm some initial ideas for my project. The event I want to promote is a pop up shop that is connected to a concert. The pop up shop will include things like a nail station, photo booth and fashion show. My idea for location is in Camden, London as it has a very creative atmosphere with lots of links to music and fashion. I also want to have a concert at the event where Machine Gun Kelly performs his album ‘Hotel Diablo’ for its 5 year anniversary. This way I’ll be combing fashion and music. I think connecting the nail polish brand and one of his albums leaves lots of room for creative exploration as I’ll need to combine to 2 contrasting aesthetics into one consistent visual identity for the event. Below are more details on this and some ideas about what I’ll produce for the static, sequential and interactive outcomes.
Ideas for visual style/aesthetic: one of the main challenges this project will present is trying to combine the visual styles of UN DN and Hotel Diablo. Below is a list of possible styles I could use for my project. This list has included styles/aesthetics seen in either than brand or album or just other styles that I like and would be interested in exploring.
Samuel Green Illustration 