For this project we need to identify a human-related problem and make an intervention in the form of a campaign for change through a combination of research and your own perspective The campaign must have an identity comprising of:
- A logo
- A colour palette
- A typeface for display and a typeface for continuous reading matter
- A slogan
These should unite and compliment each other to create a consistent look, tone and feel that is appropriate to the campaign subject and approach. It is important to use language that is appropriate to the subject and audience. Once the identity has been created, we must then apply them (brand) to a series of outcomes that come together to provide an array of opportunities for your audience to encounter them, and respond or help in some form.
Formats:
- Digital – social media, websites, videos, animations
- Print – posters, billboards, brochures, leaflets, flyers
- Physical (Merchandising) – packaging, clothing, bags, accessories
- Spatial – pop-ups, interiors, exteriors, public spaces, environments
- Events – performances, interventions, displays
The Process:
- Research, find and choose a human related problem
- Consider your audience – who should know about your problem?
- Create an identity and branding for a campaign, made up of a series of outcomes
- Make an intervention by positioning the campaign where it will be seen and experienced by your target audience (be sure to consider multiple formats and ways to communicate with your audience).
- Provide a way for your audience to respond to your campaign
Below is my initial plan for the project. I aim to tackle the issues of conserving the environment and getting people more engaged with nature. I will target the campaign at children so will need to make all of the branding appropriate for children as well as appealing to parents. I did some research into the current market to see what other brands are doing and brainstormed some branding ideas.
Samuel Green Illustration 