Last week we where given the project brief so came to this session with an idea of what topic we wanted to do. In the session we learnt about different formats that branding can be used in. This helped give me ideas an inspiration for my project.
There are 5 main formats that we can use to assemble our branding campaigns. These are print, moving image/digital, physical, spatial and events. Which type or combination you use would depend on the idea behind the project and who your audience is as the format needs to be appropriate to the topic and target market. For my project on based around getting children more engaged and interested in nature I plan on create a diverse campaign utilising most is not all the formats. Below is more detail on the different formats:
Then we looked at a few examples of social campaigns to get us thinking more about what goes into creating a social campaign.
This is the Save Brixton Arches logo, I love have graphic and bold it is, it immediately commands your attention which is idea for this kind of social campaign.
This is Owlie from the Vogue Fashion’s Night Out Campaign:
Then we looked at some different packaging examples and simple ways of branding items such as using Water Slide Decal Paper. We also spoke about pop ups and looked at some helpful resources on how to create these kinds of effects which I think would appeal to my target audience for the project, young children. This was all useful to me for my campaign as I want to produce a range of physical products.
Here is some technical information the our tutor gave us about different types of paper and what needs to be considered when choosing which type to use for construction and printing.
Samuel Green Illustration 