Another key aspect of constructing a brand is to create a logo that represents the brand identity, value and service/product.
These are the 7 different types of logos. It’s important to understand what all 7 are, the differences between them and the reasons for choosing each one. After learning what they all are and looking at examples of each type I think my favourite types of logos are pictorial and mascot logo such as Apple, WWF and Pringles. These are examples of iconographic logos. I feel like they’re the most fun and visually engaging. However, depending on the brand these may not always be appropriate for example the BBC uses a letter mark logo and this is perfect for their more serious brand identity.
Letter mark logo example:
Word mark logo example:
Pictorial logo example:
Abstract logo example:
Mascot logo example:
Combination logo example:
Emblem logo example:
When designing it is often advised to make it fit within a contained shape such as a square, rectangle or circle and this makes it easier to place in both digital and physical media. This isn’t always the case but can make product design easier.
A logo should be a vector. A vector’s main advantage over its raster counterparts is its infinite scalability, you can scale logos up or down without loss of resolution and quality. In addition to being scalable, vector logos are easily editable. The best logo making software is Abode Illustrator. I usedIllustrator last year as part of the Digital Arts module but wasn’t overly confident with the software so will spend lots of time practicing as it’s an important industry standard software. Below are some keyboard shortcuts that will help with using Illustrator:
Samuel Green Illustration 