The first of the possible briefs that we explored was the social engagement narrative. A social engagement narrative requires you to construct an educational workshop pack that invites a recognised target group to explore and create narratives. These can contain pamphlets, performance activities, image making tuition and technical training.
We looked though some social engagement narrative examples and then has to think about issues that we’re interested in. I wanted to do it based around nature. From this topic I decided to go with the question ‘how to get more children interested and observant of their natural surroundings?’
To get some initial ideas we completed a crazy 8s activity which is for brainstorming. Then I researched some existing companies that tackle a similar problem to see how they do it.
Then I began to plan out ideas for how I would carry this out. I thought that the best way would be to diversify engagement by doing activities/ experiences, physical products and digital technology. This would help reach a wider audience and engage more children in the cause. Then I thought about the audience I wanted and how I was gonna go about attracting and appealing to them. The other thing to decide on was what I wanted the interaction to be between my idea and the audience.
I started to think about branding decisions. I thought about some potential names such as ‘Plant the Seed’ and ‘Growing with Nature’. Below are some examples of colour scheme ideas and some typography choices.
These water colour and pen sketches are an example of a possible style for the illustrations. They are done in a sketchy style with not too much detail but a focus on colour to make the engaging and recognisable to children.
Samuel Green Illustration 