We where given a follow up task to research 2 brands we liked. I chose Puma and WWF as they’re both brands I’ve spent money on and feel a connection to. 1 is more product based whereas the other is more about what they stand for so I thought they would make an interesting pair to research. I found this very enjoyable as I was able to get a deeper understand about how these brands work and what makes them appeal to me. I’ve developed some ideas of what kind of brand aesthetics and tactics that I like.
Puma:
The evolution of the Puma logo.
An old Puma advert for football boots. A line of boots that is still available today.
A newer advertisement of a newer version of the same boots. Shows how the brand has evolved but staying consistent to their core values and products. This leads to brand loyalty.
A strong use of colour is key to lots of Pumas modern marketing campaigns. Also using a famous footballer to encourage people to buy the product.
WWF:
The changes to the WWF logo.
An advertisement campaign that relied heavily of the photography. It’s a very simple formula, photo of animal looking shocked and a slogan. Many versions of this where made. The slogan is a simple, catchy question that is designed to get the viewer to think. As humans we connote that bodily action with an emotion, although the animals won’t be doing it for that reason we humanise them.
This is the adoption pack that WWF offers. It’s targeted towards children but not exclusively. It’s a good way to get people to donate as they’re offering rewards for contribution.
I think this kind of research is going to be key for this module so I’ll continue to research different kinds of brands and have a look at the idea of people being brands.
Samuel Green Illustration 