Brands: Introduction

In our first Brands session we went through the Module handbook and I made notes about the deadlines, assessment criteria and assessment deliverable

We had an introductory lecture where we discussed the basic topics such as what makes a brand, the meanings of branding, marketing and advertising and semiotics. A brand is a combination of visual communication representations. Some elements that makes up a brand are a name, logo, colour palette, typefaces, language, slogan, aesthetic tone and consistency. I made notes and research some bits further. I found it all very interesting as it’s all relatable in day to day life as we’re constantly exposed to brands and their marketing/ advertising. Even just from this session it’s made me more aware and conscious of the way brands work.